N K Lodha & Associates LLP
Tamarind Tales
ICP Discovery
Restaurant business discovery workbook

Master ICP Discovery Questionnaire

525 questions • 25 sections • Three core revenue models

Please use this workbook to establish which customers Tamarind Tales can attract, serve well and retain profitably. Your answers will support separate ideal customer profiles for dine-in, corporate meal boxes and corporate cafeteria or stall services, with event catering and delivery considered where relevant.

The task is to discover the best-fit customers from evidence. No customer profile, target industry, location, price or growth commitment is predetermined.

150
Critical questions

Core input to a targeting, commercial or operating decision.

362
Important questions

Materially improves the accuracy and usefulness of the ICP.

13
Deep Dive questions

Additional detail to investigate after the core inputs.

25 sections

  1. 01Business identity and scopeQ001–Q021
  2. 02Compliance and buyer readinessQ022–Q042
  3. 03Data availability and measurementQ043–Q063
  4. 04Menu and product fitQ064–Q084
  5. 05Dine in premises and service capacityQ085–Q105
  6. 06Existing dine in customer profileQ106–Q126
  7. 07Geography and catchmentQ127–Q147
  8. 08Occasions and decision triggersQ148–Q168
  9. 09Dine in spending and economicsQ169–Q189
  10. 10Best customers loyalty and referralsQ190–Q210
  11. 11Competition and positioningQ211–Q231
  12. 12Acquisition channels and brand assetsQ232–Q252
  13. 13Lost customers and failed enquiriesQ253–Q273
  14. 14Meal box accounts and demandQ274–Q294
  15. 15Meal box pricing and unit economicsQ295–Q315
  16. 16Meal box fulfilment and serviceQ316–Q336
  17. 17Corporate stall and event catering modelQ337–Q357
  18. 18Stall viability and pilot designQ358–Q378
  19. 19Corporate account characteristicsQ379–Q399
  20. 20Buyer personas and buying committeeQ400–Q420
  21. 21Corporate triggers procurement and sales cycleQ421–Q441
  22. 22LinkedIn targeting and outreach readinessQ442–Q462
  23. 23Shared operations and growth capacityQ463–Q483
  24. 24Financial goals owner constraints and anti ICPQ484–Q504
  25. 25Evidence validation and growth decisionsQ505–Q525